Overview

In a nutshell, the Overview screen is designed to allow you to drive your cross-topic web strategy, and to check the outcome, on a daily basis.

Before Steerious

Each of your department had to build a long, detailed report about the current state of what’s going on online.

Ideally, the digital strategy department had to take the time to read the report, and to build an opinion.

Meetings about the latest reports, the ongoing actions and the assessed results are being held one after the other, but considering the time needed to build the report (but also so that everyone reads it), each assessment could only happen from time to time: 1 month, 3 months, 6 months, sometimes even a year!

With Steerious

The Overview screen, designed to inform you in just one minute, gathers up all that information at a glance, updated daily:

• All the indexes’ evolutions are immediately obvious.
• The well-being and efficiency of current and past actions can be understood in a matter of seconds.
• You can easily compare all the indexes to one another, to assess what is the most critical to do through your cross-topic web strategy.

• Protection

Protection

Measure

The “protection” optimization topic takes a cautious care of online attacks affecting your brand, through people altering your company’s digital footprint quality (wilfully, or not) to use it for their benefit. Currently, we have noted as the main threats that our clients have to deal with:

• websites using your brand to confuse the user in search of a positive outcome for the attacker (traffic acquisition, revenue increase, …)
• websites using your brand to perform ads targeted towards your clients and prospects
• websites using your brand to perform cybersquatting (wilful use of a domain name including your brand)

Optimize

Steerious collects detailed information through time about the suspected websites and their attacks, allowing your Steerious advisor to help you open actions with your marketing department, or legal department, etc. in order to suppress those threats permanently.

• Overview
• Visibility

Visibility

Measure

The “visibility” optimization topic takes care of your company’s footprint through other websites. Currently, we have noted the following as the main issues in which our clients have interest:

• observed performance of your SEO from targeted requests (for the user who’s looking for you exactly)
• observed performance of your SEO from non-targeted requests (for the user who’s looking for someone who does what you do, and not especially for you)
• your visibility on social networks, forums, blogs, …

Optimize

Steerious emphasizes your least SEO-optimized websites considering each of their respective goals.

With the assistance of your Steerious advisor, you will assess the most essential actions to open in order to improve your global SEO. Steerious also gathers up your most relevant influencers, as well as the most meaningful stories about you on social media, blogs, …

Therefore, you will be empowered to use those results as opportunities to optimize your visibility.

• Protection
• Quality

Quality

Measure

The “quality” optimization topic empowers you to optimize your digital assets in production today, and those to be released in the future, to always drive you towards a better digital footprint. Currently, we stress on:

• the front-end code quality of your websites, by automatically checking best practise (or lack thereof) about accessibility, usability, SEO, …
• the security of your digital assets, by testing the potential security breaches found on your servers.
• the actual speed of your websites, tested from a typical user’s technical context.

Optimize

Steerious comes up with the most critical security breaches, the worst current practice in your front-end code (while explaining to you how to solve them), and the most simple and urgent ways to improve your website’s actual speed. As always, your Steerious advisor is there to help you understand and optimize your context.

• Visibility